Regarding content marketing, B2Bs tend to be the primary focus.
However, what about you?
The B2Cs, the local marketers, and the tiny web businesses? Are the advantages of blogging the same for your company and your customers?
They are true.
When done correctly, blogging and content marketing are fantastic tools for almost any company.
As a result, ecommerce firms can reap a slew of additional advantages they would otherwise miss out on.
Blog Means More Traffic
Your e-commerce site needs more traffic. It's about time you started a blog.
According to HubSpot, blogs have 434 percent more indexed pages than non-blog websites. Because search engines like Google index more sites, you are more likely to show up in their results.
Whenever a keyword-optimized blog post is published, you open up a path to a potential consumer searching for that term. Whether or not that traffic eventually turns into readers, leads, or sales will be determined by how well you nurture it over time.
It Creates a Trust In your Ecommerce Brand
Blogging is the most effective method of promoting one's brand online.
According to CMI's 2019 B2C research, 81 percent of marketers responded that content/blogging is a top-of-mind strategy for creating consumer loyalty.
Another 56% want to increase their expenses for content generation in 2019, which is expected to be the most expensive year yet.
According to a recent survey, generating traffic to your content is essential, but long-term success is achieved by "offering people reasons to return." Blogging is a great way to cultivate customer loyalty while raising your brand's exposure.
People Always Prefer Blogs Before Buying
Another benefit of blogs is that they are increasingly used to assist customers in purchasing decisions.
According to a 2014 Dynata (previously Research Now) survey of 1,000 UK consumers:
More than eighty-four percent of consumers bought things after reading reviews on the web.
One in four people who read blog posts buys anything each month.
Almost half (46%) of those surveyed indicated they use blogs to conduct initial product research.
Before making a purchase, shoppers are more likely to feel good about their choice if they can read a helpful blog. Even a well-written, non-salesy blog can persuade them to make a purchase!
Blogging is a long-term investment. The amount of work and effort you put into a blog doesn't return in a day, week, month, or even a year.
Those blog posts you wrote and promoted, the ones you put in the time to do the research, outlining, drafting, and promotion, have a life of their own.
For example, you could acquire 50 unique visitors, a few new subscribers, and a strong lead today. As people share the blog, find it on Google, or read it via a link in your newsletter a week from now, that blog continues to function in the background.
If it's a good blog, it will rise in the search engine results and attract visitors, ensuring that it remains visible to new readers. Blogs can continue for years if they're excellent.
Bloggers that put a lot of time and effort into their blogs have a reasonable possibility of reaping the benefits.
Blogs are an excellent method to develop trust, attract traffic, and nurture leads for your e-commerce firm without having to do anything. Isn't that what everyone wants?
Blogging Is a Proven Formula for Ecommerce
According to Wishpond, Shopify has gained 55% more paying clients due to its blogging strategy. By the way, they make about $389 million in revenue.
They achieve this by focusing their blogs on highly profitable keywords that their intended audience is actively searching for.
According to KWFinder, they now hold the top spot for "dropshipping," a highly sought-after keyword with a high search volume and value.
How does Shopify fare in search engine rankings for terms like this?
It's all about their content marketing and blogging now. Each blog is like a stack of bricks that build an impenetrable wall with Google and clients.
It goes without saying that Shopify is a significant reason to celebrate content production for all ecommerce firms.
Blogs Have The Answers Your Visitors Looking
The people you want to buy your items are also searching for solutions.
It's enormous if you can provide the answers they're looking for through blogging. Things are better if you do it well, without selling, with meticulous attention to detail and high quality. That boosts your brand's credibility and the quality of the products you're selling.
Confidence breeds confidence. Customers are more likely to purchase if they feel greater confidence in the company.
For ecommerce companies, we've written hundreds of blog posts with my team. They've seen outcomes, such as increased targeted traffic and more qualified leads, as a result of their blogs.
Sales will come as a result of your blog's lead nurturing efforts, and it all begins with providing answers to your audience's questions. You'll get a lot of attention if you write about them online.
Blogging is a long-term investment for any ecommerce business. As a result, getting more traffic to your website, establishing your brand's authority, and attracting new customers is a great approach.
Blogging, however, does not wait for any guy or lady. Putting it off will only make it take longer to see results.
So, this is the best time to join the blogging movement.