Each year the consumer markets change with new developments in tech, new demographics, innovation, and things becoming obsolete. 2020 was the same but on steroids. The entire world was turned upside down with the COVID-19 pandemic raging throughout the year. While the first half of the year was strictly survival, the latter half of the year is where people came out with innovative ways to stay connected and provide services.
People started to incorporate new ways of conducting and navigating through life, which has given rise to a few different consumer trends. We here at Dropship US were right in the middle of this as we saw a surge in need for dropshipping websites as the new consumer market trends developed throughout the year. So we thought we should let you know some of the most prominent current consumer trends in the market. Hopefully, by the end, you will learn how best to steer your brand through the current climate and set your self up for sustainable growth. So without further delay, let's begin!
Not Just Humans
While the demand for robots and artificial intelligence has been growing for some time now, it went through the roof last year. Technology is fast evolving and is becoming more and more capable of performing tasks that humans traditionally perform. There is a huge appetite in the market for efficient & simple lifestyles, and tech like AI meets those demands. The investment in smart home appliances and virtual assistants that help with scheduling, household chores, and organizing have increased tenfold. While products like Alexa and Google assistant are already part of the modern household. With better voice activation and control, AI & robots' adoption has become the staple of consumer market trends.
Catch Me Up In Seconds
We live in the information era, and the need for information now is almost insatiable. People are time-starved while craving loads of information. This intense desire to process a lot of information has given rise to the "catch me up in seconds" trend. Consumers now look for businesses that provide information in a concise and impactful way. If you are a business in the current market, you need to connect with your audience on a personal and emotional level. So try creating multisensory content that instantly grabs attention. Try to mobilize key sources like friends, family, and independent consumers. You have to invoke a sense of community while churning out plenty of information concisely to make in the current consumer market.
In the last few years, the consumer market has seen a new trend develop, and that is the need for frictionless mobility. People now want flexible and personalized means of transportation. They are looking for a range of transportation options that allow them to reach their destination faster, without hassle, and in an economical way. People look for real-time updates so that they can adjust their journey at any point, and the need for multiple payment methods has become the industry standard. One of the significant traits of this trend is convenience, and the other is the need for environment-friendly options. There has been substantial growth in demand for alternate transportation like bicycles, scooters, and car-share.
The world has become more sensitive during the pandemic, and the need for a stronger well-connected community has grown exponentially. While the "all-inclusive" trend has been garnering pace for some time, now it had exploded in 2020. The focus on diversity and accessibility for everyone is a significant issue nowadays. The disabled community has a population of 1 billion people, the largest and most underserved groups globally. Consumers from all walks of life are pushing for products and services that are accessible, inclusive, and caters to everyone's needs. If you are a business trying to make a name in this market, then crafting services or products that cater to everyone is a must.
Emphasis On mental Health
So we as a society have been ignoring mental health for a long time and only recently starting to pay attention giving rise to the "minding myself" trend. Around 1 in 4 adults in the developed world suffers from anxiety. Meaning there is a vast population in need of stress relievers. Consumers are now moving for healthier, more natural stress-relieving alternatives and moving away from traditional stress relief products like alcohol and cigarettes.
There is a considerable demand for products that address mental well-being needs, relieve stress, and facilitate better sleeping. 2020 saw a big shift in demand with significant changes in purchasing behavior. Now, products that address things like mood enhancement, relaxation, stress /anxiety relief, and boosting brain function dominate the consumer market.
While everyone loves custom solutions that cater to their specific needs, the information trade-off required raises some concerns amongst consumers. While everyone is investing in smart devices for convenience and to lead an efficient lifestyle, people have become wary of companies. They are looking to control the accessibility to them and their information. Businesses in 2021 will need to find innovative ways to gain consumer trust and build relationships with consumers so that they are encouraged to share information with you.
One-Stop Home For All
The 2020 pandemic saw everyone go under lockdown. It accelerated the "multifunction home" trend and brought it to the forefront. People need their homes now for a lot more than just living and sleeping. They want their homes to be a hub for everything from work, shop, play to exercise. The need for greater flexibility among consumers is facilitated by the rapid development in high-speed internet access and technological advancements.
Now people can work, take classes and complete their education from home. This trend is changing purchasing behavior for consumers as they are eating more t home, buying more casual clothing, ETC. The market changes are gradual, but they are very apparent as the need for new products and services that cater to them in their homes is growing at a fast rate. Experts even think that the national infrastructure may be impacted as people spend less money outside of their homes and more money in their homes.
Proudly Local, Going Global
The trend epitomizes globalization and acceptance of different cultural, social norms. While it does see people retreat from global markets to local ones, it does not mean the need for variety and diversification isn't there. This trend stems from growing migration and local communities becoming diverse in their offerings. Also, with the pandemic and global trade, almost off people have shifted towards supporting local businesses more and are starting to enrich their communities as a result. As a business, you need to pay special attention to this consumer trend and shape your products and services according to your local community if you want to succeed.
Reignition Of The Reuse Revolution
The late 2010s saw a resurgence of the environmental movement, with advocates like Greta Thurnberg putting the world on notice and the "green new deal" making a wave in 2019-2020. According to recent reports, consumers are now more aware of their impact on the environment. Consumers are more knowledgeable and in tune with reducing their carbon footprint and extending their life use. Hence the reignition of the reuse revolution. People are heavily invested in living a waste-free life as much as possible, and they look for businesses that align with their principles. So if you are a business that is looking to build sustainably, you need to have a plan that avoids waste generation or uses waste effectively.
Current Trends Have Long-Term Impacts
So there you go; these are some of the current consumer market trends that you need to be aware of in 2021 to grow. While some trends die out, these all give indications of long-term impact on the market. So make sure you check them out thoroughly and optimize your operation accordingly. If you need a dropshipping website that perfectly aligns with the market, please contact us.
We here at Dropship US provide brilliant web development services that ensure sustainable growth for drop shippers across the States. If you have any other queries about current trends or if you think we missed something, then please let us know in the comments below or hit us up on our socials. We love to hear from you and are eagerly awaiting your input on our take on the current market trends. And with that being said, that's about all there is for today. We will come back with something new about the world of dropshipping soon. Until then, see ya!