Did you know you can get a fully automated, USA based dropship website, built for you, in whatever niche you want, in 72 hours or less? Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you. Now let's dive in!
Want to build your brand and promote products? Advertising is the way! By advertising on platforms like Facebook, you can show new people what items are available in-store.
If an ecommerce store sells restricted goods but has no other promotion options because of its content (e.g., alcohol), don't fret - there's still plenty they can do. And you can do it without resorting back to traditional forms such as TV ads or print campaigns; here's how.
Restricted Products: What Is That?
In this article, we will be going over the term restricted products.
When talking about the restricted products on Facebook and other online advertising platforms, you might have heard of them before, but what exactly do they mean?
Restricted Products can only advertise under certain conditions. So, it's best if a business knows who its target audience is before making any advertisements for those specific items. Not all sites want these ads placed in front of potential customers due to tobacco being considered one such category where restrictions often apply.
A few restricted items are:
- Adult Toys
- Alcohol
- Supplements
- CBD
- Tobacco
Restricted products on Facebook
- Tobacco
- Copyrighted products
- Adult products
- Unsafe substances
- Cryptocurrency/Digital currencies
- Alcohol
Restricted products on Google Ads
- Dangerous products
- Alcohol
- Adult toys
What Stores Need Alternative Advertising Methods?
As a dropshipping business owner, you already know the advertisement policies of Facebook Ads, Instagram Ads, and Google Adwords from this article by BlackBook Online Marketing Blog - how will they affect ecommerce stores?
One example is an online smoke shop. They are likely going to have a lot of products related to smoking or tobacco, so it's restricted on all three platforms:
Facebook Advertising restrictions, Instagram Restrictions(which also applies to videos), and lastly, if we talk about Google advertising restrictions, those would be difficult too since many goods sold at places like these don't need much space anyway!
How to Advertise Restricted Products?
What if you run a store that sells restricted products?
You may need alternative advertising methods to get your product in front of potential customers. Luckily, there are some ways for non-restricted businesses too!
In the following section, we'll explore four different types of adverts which can help promote any business - including those who sell only restricted products (such as recreational drugs)!
Facebook Groups
An alternative advertising method that’s similar to using subreddits on Reddit is Facebook Groups.
A Facebook group can be an excellent place for you, as an individual or company looking to advertise your product and services with people who will probably be interested in what it has to offer!
Our blog does this beautifully by running ads within its groups (Do Course less Dropshipping!).
The type of groups that might interest you are those with a large following on Facebook, like vaping communities and dog treat companies. You can sell these types of restricted products via deep links to bypass privacy settings or advertisements that would otherwise not show up for nonsubscribers (e.g., if someone is blocking ads).
Networking and getting your product out there is easy if you network in the right places! You can do this through Facebook groups for people who share a common interest.
Snapchat
Snapchat is a social media platform where you can send pictures, videos, and messages only available for a limited time.
After this period has passed, they will no longer be accessible to view again unless saved on the user's device or screenshot by someone else who also had access at one point in their life before it disappeared forever!
To promote products using Snap Ads- these full-screen mobile video ads last three minutes up until ten seconds long - cost $0.25 Cphp per 1000 impressions (cost varies depending upon location).
Snapchat is a social media platform that lets you post and share your life in real-time and allows for certain products to be advertised. There are conditions, however; some of which include alcohol is permitted if it meets all requirements with one exception: no promotion without age verification!
Snapchat is a great way to promote your business because it can be used as an interactive platform.
The app allows you to create content and stories that people will want or need and removes the traditional limitations on how much information we share with others!
For example, you may promote dating services under certain conditions by carefully considering who sees what before posting anything publicly online (especially since there are no controls over whether someone else screenshots our story).
Reddit is the "front page of the internet.” It has everything you could imagine, from breaking news to fun stories and memes.
One of the most effective ways to advertise on Reddit is by posting content in relevant subreddits. For example, if you are a company selling liquids for e-cigarettes and want people who use these devices to know about your product, there's no better place than "e-cigs" - which has over 200k members!
If you can somehow find active members of the r/ecig subreddit and send them some free samples, it would be great if they could give us their honest feedback on what kind of flavor is best.
I know that most people are passionate about e-cigarettes. Hence, no matter who says “yes” to try our new liquids (and they won't actually!)I'm sure everyone will love giving opinions!
One way to promote your product on Reddit is using ads. The platform has a system that allows you to place paid advertising, which works well because most people post product reviews if they have tried and enjoyed them!
SEO
Have you ever wondered how your favorite restaurants, coffee shops, and other small businesses can stand out in a sea of competitors? The answer may lie with Search Engine Optimization (SEO). SEO covers all methods and strategies aimed at getting websites placed on top for Google search.
SEO is a vast topic, so it’s pretty much impossible to cover everything here.
But I will do my best to give you some strategies that should help and add links where possible for additional reading on the subject matter at hand!
One great way individuals can begin their SEO journey today would be by starting up blogs related specifically to eCommerce stores like ours.
Creating a blog for your ecommerce store is an excellent way to improve the SEO of both online and offline storefronts. This will help you rank higher and show off what knowledge about products there isn't enough time in a day!
Ever wondered how to rank higher in search engines and make it easier for people to find you? We have a little tip that will help! Optimize your store; Google scans a lot of elements on the page.
This means they consider what’s there when ranking sites, so pay attention - optimizing can do wonders with SEO rankings and customer satisfaction rates (not just ours!).
Final words
The restricted product industry has seen a lot of restrictions in recent years. For this reason, it can be challenging to find advertising platforms that will work for you and your products. Thankfully there are alternatives!
If I help find new ways of promoting restricted items, please leave me feedback about what other methods or tools would be helpful, so we both know where improvements need to happen next.
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!
