Online dropshipping business success depends on how your website ranks on Google and Bing. The higher your store's ranking is, the successful your business will be. To rank your website on Google, you need to use the SEO process. But what is SEO?
SEO is Search Engine Optimization. It is a process of improving your visitors' quality and quantity by increasing your page's ranking higher in the search engine. When a visitor hits the search button for a product related to your business niche, your product result shows at the topmost position of the search page. SEO also helps to convert visitors and guests to recurring customers. SEO of your website also helps search engines understand and determine your business value.
When dropshipping with Shopify, you get an opportunity of using SEO tools. Shopify comes with many SEO-friendly tools and features that help your website rank higher. Using SEO for dropshipping on Shopify has its perks. It can boost your organic search result ranking, increase your rate, improves your visibility without investing much in ads, increase your website's conversion rate, and reducing the bounce rate. All of which are needed to gain success in the business. To rank your website using SEO, here are some Shopify SEO tips that will help you get started.
1. Figure out the relevant keywords for your business
Keywords are words (short-chain) or phrases (long-chain) that buyers/audiences search in the search engine to display their results. For example, a person wants to look for dropshipping business websites; all he has to do is type "dropshipping business websites" or "best dropshipping websites" and click the search button. All the information related to the category will start showing up in mere seconds. That's how keywords work.
There are millions and billions of keywords for every category. You can't just pick a random one and think this will rank you better. Therefore keeping a close watch on the google search engine or using SEO keyword research tools like Semrush can help you identify your target keywords.
2. Learn keyword optimization
After you have identified the relevant keywords for your business, it's time to optimize them. In short, you need to place the keywords on the website strategically. Place the keywords inside the page title, meta description, page headings, and inside your product's contents (blog articles, graphic images, etc.). Don't forget to include keywords in the alt text for images and videos. Note, the key is to put keywords in a strategical order, don't just keeping sprinkling loads of keywords. Google and Bing are smart; they will instantly know that you are overloading your page with keywords to gain the highest rank, which can backfire.
3. Activate an SSL certificate
For business websites, you need to activate a Secure Socket Layer (SSL) certificate to ensure that both the search engines and consumers trust you. You can activate your SSL certificate from Shopify by going to the dashboard and clicking Sales Channels. There, click Online Stores and next click Domains to activate it.
4. Register your store with Google Console
Registering your Shopify store with Google and Bing increases the chance of being identified by them. Verifying your store with Google and Bing is easy; first, disable your Shopify store's password protection. Next, sign up to Google Console and Bing Webmaster Tools and verify your store via HTML tag or meta tag. Copy the generated codes and then dash to the Shopify dashboard. Now go to Online Stores and click Themes. After you have clicked the Themes, click Action followed by Edit Code and Layout. Now, click a theme.liquid. Paste the generated code you copied from the console just below the <head> tag and then click "save."
5. Reduce the bounce rate of your website
Bounce rate tracks visitors' rate to your website and who navigate away after viewing the only page. And your search engine tracks their success by monitoring your webpage's bounce rate. An increased rate means that the visitors aren't finding your page engaging or intriguing. Don't lose hope if you have a high bounce rate. You can lower it down by engaging visitors with popups, offering discounts and deals, product recommendations, allowing free shipping, etc. There are more than one ways to reduce the bounce rate; keep exploring.
6. Enable mobile optimization
Most of the visitors use their phones, and therefore it's necessary to make your website mobile-friendly. To increase your ranking, always opt for Shopify website themes that mobile optimized. Get your text readable by phone and create call-to-action buttons with large and clear readers. It's a good idea to use the AMP format for websites to load the page faster.
7. Create engaging content
A great way of using SEO keywords is writing blog content. You can create engaging blog content for your products and service and insert keywords in them. Blogs and articles act as a voice for your website and can help readers more than you think. They even have the power to be suggestive to their customers and make them buy a product or use a service from your website. Blog articles with SEO keywords perform better in search results when you backlink or post long articles regularly.
Now that you have learned and understood the tips about SEO optimization in Shopify, go ahead and start taking the necessary steps you need to make sure your website ranker and higher and gain traction.