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If you are looking to succeed in the dropship nation and create a successful dropshipping brand, then you will need to focus on SEO. Odds are you already know what search engine optimization is and is already using it. As an e-commerce entrepreneur, you may already be reaping the benefits of an SEO-optimized site in various aspects in the form of product descriptions or images. However, that's not all the things you can do in terms of SEO. To get the best out of the SEO efforts, you have to write the perfect meta description for your product and web pages.
At Dropship USA, we specialize in creating highly SEO-optimized websites that focus on generating sustainable organic growth. And we know all there is to know about writing the perfect meta title and descriptions for your site. In the following passages, you will find a simple guide explaining the best way to write meta descriptions for your website. So without further delay, let's begin!
What Is Meta Description?
A meta description is a snippet of text that summarizes a page's content in up to 160 characters. You have already seen meta descriptions when you search for something on the search engine results page. Under the meta description, you will find other information regarding your query—the two main features from the meta description. One is the blue text known as the 'Title Tag,' and the text under the blue text is the meta description. The simple function of the meta description is to attract the audience to click on your link.
How Long Should A Meta Description Be?
According to data, the ideal length for a meta description is 155-160 characters. However, you don't have to worry about any penalization if you exceed this limit. However, you should know that search engine snippet cuts off at that range. Therefore, you can use tools like www.charactercountonline.com to keep your meta description characters in check.
Why Are Meta Descriptions Important?
As an online business owner, you need to do all in your power to reach as many consumers as you can. And if you know how to write the best meta description, then it will help you raise your clickthrough rate. It works in three main categories: search engine results, social media shares, and social bookmarks. In all of these sources, the meta description provides you with more information about the page and helps you secure a reader's attention. Now, Google did already say that meta description isn't directly related to ranking.
However, one of Google's metrics to assess a successful web page that should be ranked on its SERP is CTR. And meta descriptions most definitely help with CTR. Once you get a high ranking on search engines, you will get more visitors, and more visitors mean more potential customers and lead. Keep in mind that there are over one billion monthly active users on Google, so you would do well to know how to write a good meta description.
How To Write A Good Meta Description?
So now that you know the function of a meta description, all there is to know for you is how to write a good meta description. Knowing the best way to write a meta description will boost the traffic that your online store receives. However, there are some differences between knowing how to write a good homepage meta description and knowing how to write a meta description for products pages. In the following passages, we will talk about all those things. So let's check them out!
How To Write A Good Homepage Meta Description?
Remember, when you are writing a meta description for the homepage, you have to make sure you capture the whole essence within 160 characters. You have to clearly convey your message within the character limit, which can be a difficult task for even an experienced writer.
The best way to approach writing a good meta description is by keeping things simple and while also finding a compelling reason to click on the page. When you do that, your audience will click on click on your page without even realizing they have made a decision. People will see your compelling meta description and start clicking on the link.
You can even write a meta description that can sum up your essence in lower character counts. Just make sure it's short, snappy, and relevant to your audience. If you can make the meta description short enough, you can even add a CTA (Call To Action). You can even use aspirational language like 'be a visionary' like GymShark to communicate directly with potential customers.
How To Write A Good Meta Description For Product Pages?
So now that we are done talking about writing homepage meta descriptions let's talk about how to write a good meta description for product pages. The difference in writing a meta description for product pages is that you don't have to portray your brand's vision. Instead, write it in a way to alert potential customers about the benefits that they'll receive if they click on your product page.
Make sure to include your unique selling points for your product within the meta description as it is known as the most likely option to draw in potential customers. The best way to write a product page meta description is by ensuring you mention the keyword and integrate the unique selling point of your product, and you will reap the benefits of your SEO efforts.
You can even write more than 160 characters which will show up in the snippet as "…" meaning a continuation. It encourages potential customers, and they are likely to visit the page to find out the missing information. Well, that's it. Now you know how to write a good meta description for your store's home page or a best-selling product page. So, now that you know how to write meta descriptions let's check out how you can adjust SEO Meta Description in Shopify? Well, let's check them out!
How to Adjust SEO Meta Description in Shopify?
If you have a Shopify website, then you can easily adjust your meta descriptions from your Shopify settings. All you need to do is go to the Sales Channel, clicking on Pages, and then using "Edit Website SEO." Now, you don't have to worry if you didn't write a meta description for your web pages because Google automatically creates one for each page. Google's algorithm meta descriptions are displayed text that is already on your page.
The Google-generated meta descriptions are sufficient, but if you want to see success as a dropshipping brand, then you have to make sure to write meta descriptions that stand out in the crowd. We suggest you always create your own meta description for every page, and you'll be able to increase your CTR and further optimize that page for a specific keyword. Now that you know how to adjust SEO meta descriptions in Shopify let's talk about mobile-optimized meta descriptions.
How To Write Mobile-Optimized Meta Descriptions?
When writing a good meta description, you have to keep in mind that about 74% of all online traffic for your website will come from mobile phones, and it's only going to go up in the future. Therefore, make sure you keep in mind the mobile audience when creating your meta descriptions. To ensure the best way to write a mobile-optimized meta description, you can use Yoast.
Yoast has incorporated buttons on their tool, which allow you to switch between mobile and desktop meta descriptions. We recommend you keep the title tags within 40-60 characters and that your meta descriptions are less than 90 characters long to ensure the best meta descriptions. Remember the need for fewer characters displayed on a mobile SERP because the screen sizes are also smaller.
Tips On How To Write A Good Meta Description
So now that you mostly know how to write a meta description, we want to ensure you know the best way. You don't have to be a skilled SEO writer, and it doesn't matter if it's your first time optimizing a web page. You can learn the best writing techniques as you're creating your own meta descriptions. So here are some tips on writing good meta descriptions and increasing the CTR for your store.
Answer the User's Question
People use search engines like Google to find answers to their problems. Whether they are asking about "is Berlin hot in Summer?" or "how to become rich with dropshipping?" If you can answer the question in the meta description, then people will click on your link
Relevant Meta Descriptions
The key to writing a good meta description is to keep in mind is to keep the content relevant to the title tag, search term, and user interest. Make sure you only include information about what goods or services you provide and nothing else. Anything else will just confuse the audience and discourage them from clicking.
Driving The Message Home
Now, we understand that 60 characters aren't much real estate to do your best literary work, but it should be ample space for some innovation and creativity. If you want to write good meta descriptions, settle on a message and then try to include it as many times you can within the character limit. Remember, every word should have a reason, and that is to help improve your CTR.
Enticing Meta Tag Copy
One recent study from CopyBlogger revealed that 8 out of 10 users would click on your page if you have a compelling copy. So make sure to use this information to your advantage by creating compelling meta tag copy for your site. Remember, it will help you generate and secure traffic.
CTAs are one of the most significant innovations in digital marketing, and it's one of the best ways to write a good meta description. If you add CTAs like 'buy now' to your meta descriptions, then it becomes a direct command that may inspire your users to take action and purchase a product.
Use An Active Voice
Active voices feel personal and conversational. That is why you should most definitely write your meta descriptions in an active voice instead of using phrases like "All the best styles are found here," use "Find all the best styles." Make it a command to potential customers instead of a suggestion.
Summary Of How To Write A Good Meta Description
So that about concludes our simple guide on how to write a good meta description for your website, be it product pages or others. Hopefully, now you are armed with the knowledge to write great meta descriptions for your online store! Make sure to use the tips and tricks mentioned in this article to start generating even more organic traffic to your e-commerce store today. Here is a summary of the entire how to write a good meta description for you:
- Answer questions through your description
- Ensure your the meta description copy is relevant to search intent
- Make full use of meta description length
- Use enticing copy for your meta description tag
- Take advantage of call-to-actions
- Write in an active voice
So now that you know how to write a good meta description, the rest is up to you. However, there is one thing that Dropship USA can do for you. We can provide you with a perfectly optimized website that focuses on generating organic growth that is geared towards success. So if you are looking for the right website for your dropshipping brand, then please contact us, and we will help you. You can also drop your queries in the comments below or hit us up on our socials, and we will help you out. And with that being said, that's about all we have for you today. We will come back with something new for you soon. Until then. See ya!
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!