Who doesn’t love a gift basket? If it’s well-decorated and artsy, a gift basket can be an eye-catcher. If you have the knack for creating artistic gift baskets and gifting your loved ones, you’re in luck! Why did I say so? Do you know that you can do online gift basket business? Yes, you heard it right! You can earn money by intellectually utilizing your hobby. Here is how to start an online gift basket business.
Do Market Analysis
Before finding and selecting a gift basket business niche, you need to do demography analysis which means analyzing the consumer base toward whom you are targeting your business. You will need to observe their purchasing patterns along with the economic capabilities. Also, figuring which particular pattern people want can help you target your business niche.
Your second step of researching starts here. Start by researching your local competition and see if there’s something that’s not offered by your business competitors yet. Finding a lesser-used niche work wonders because you will have lesser competitors. Now, think about your personal style. This will later come in handy when you are creating your brand. Having a unique style can define your brand and give it a voice. You can be flashy, natural, minimalistic, etc., there is so much to look around. So, focus on your strong and weak points and figure them out.
Find Suppliers To Source Your Content
Once you have decided your style and voice, your gift business will now need suppliers to source your content. There are plenty of entrepreneurs who may help you by providing handmade items that complement your gorgeous gift baskets. Don’t be shy in offering your gift baskets and ask them to help you out. That way, you both can share profits when a buyer buys their products. That’s an excellent approach to make money, especially when you are new to the business and have no contacts. Similarly, you can source items for your gift baskets from local distributors as well.
Click High-Quality Pictures
This one’s a must! Nowadays, we do judge a product by its look. Besides that, if your gift baskets look fab, you need to showcase them to the world! Once you have finalized your niche and the desired basket look, take some HD pictures of those to show them to your customers on your websites. This will serve you as a sort of portfolio. If you don’t feel comfortable clicking pictures yourself, you can hire professional photographers. Photography students will do if you are budget-conscious.
Do Digital Planning
You need to include a website, an app (optional), and digital platforms like Facebook & Instagram. Without these, you won’t be able to establish familiarity and trust. A website should be designed in the best way possible with a smooth layout and color coordination. It’s best to keep in mind that most viewers/buyers view contents via phone, so your website needs to be responsive. Don’t attempt to use free websites or design a website yourself unless you’re a professional. One more thing, you can start an eCommerce store for your basket business as well.
After you have your website designed and planned, you need traffic on your website. Traffic means people who view your website and products. To boost your traffic, you need to invest in digital marketing practices. You can do so by incorporating SEO into your website and content. Remember I told you that you need Facebook & IG as well? Those are excellent places to carry out social media campaigns as most users flock in there. With that said, no one strategy works; you need to explore all the expressive possibilities of digital marketing. If you really need to know the potential of digital marketing, hire a digital marketer and SEO strategist to see it.
Create a Distribution Plan
Now create a distribution plan. How? You can use Shopify for that. Shopify can help you ship online orders because their platforms can help you receive an order and send the package for delivery. With Shopify, you don’t need to calculate shipping costs, transfer address info, or spend money on creating packing slips anymore. Shopify lets you handle the distribution of your products seamlessly.
Strive To Provide The Best Customer Service
You should always strive to provide simply the best customer service to your customer. This is one such place where you can maximize your business ethics, and many business owners get this wrong! Make sure to check your emails regularly and always double-check if the orders are delivered to your customers or not. If there’s a delay in shipping, address it via email. Be polite when an irritated customer calls you, even when there’s no fault from your end. Believe it or not, word-of-mouth marketing can significantly help your business because there are no better ways to spread your good reputation other than satisfied customers.
These are some ideas to start an online gift basket business for sale. But before following all the steps, make sure you are on the right path. Sometimes, we make a business decision in an instant without giving much thought to it. As a result, we end up regretting it. Don’t let regrets ruin your business and therefore only jump into the business when you are 100% sure of it.