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Shopping online is an excellent way to comparison shop, find products with the best prices and availability. But did you know that one out of three shoppers abandon their carts after seeing what they wanted on retailer sites?
That’s crazy!
It means there are enormous opportunities for us as dropshippers if we can figure out how to give people more reasons not only to buy but also to keep shopping at your store. Let’s find out the tips to reduce cart abandonment.
What is Cart Abandonment?
An abandoned cart is when somebody browses your store and finds a product they like but doesn’t complete the purchase.
They might get distracted by something else or just spend more time than necessary browsing before checking out your website on their phone. Any data from your website using standard analytics platforms will give us insight into what people are up to once they leave our site!
Abandonment can happen for many reasons: maybe the customer gets distracted by a phone call, someone browsing content elsewhere online during the visit, finding something interesting outside the store window, causing the guest to check this instead.
Any reason will lead back down the same path--visitor leaves the website unfulfilled but still wants more (more products!).
What Makes Customer Abandone the Cart
I think we can all agree that abandoned carts indicate a poor store design, but there might be more to it than meets the eye. The stats show that over 50% of online shoppers abandon their cart, which may not have anything with your website's aesthetics or functionality!
A study done by Baymard Institute reports some critical reasons why people do so:
Additional Price
Around 49% of online shoppers abandoned their cart because extra costs were too high. The most common surprise is taxes, shipping, and handling, which cost an average of $27 per order ($5 in some countries).
This leaves a lot less money for items themselves; only 55 percent will buy something if it has more than 20% total price coming from these additional fees!
The cost of shipping can be a pain point for customers. If they don’t know their order will incur extra charges, it makes them feel taken advantage of. And annoyance sets in quickly when there are surprises at every turn during the checkout process.
Checkout is Complicated
The Baymard Institute Survey states that companies could have recovered more than half a trillion dollars with streamlined checkout processes in the US and EU alone.
Nine out of ten customers who experience long lines or confusing interfaces abandon their purchase altogether- before they even get to pay! An excellent way for businesses to increase revenue is by streamlining customer experiences.
Sign-up Process
One of the biggest reasons people abandon shopping cart pages is that they're forced into creating accounts before checking out or purchasing something.
But this process isn't necessary! If a customer doesn’t already have an account with your store, don’t create one. By doing so, 23% less money will go towards their order as well-meaning more cash for YOU (and no pesky emails about promotions).
Slow Delivery
When it comes to shipping, there is a right way and a wrong way. Dropshippers should offer express delivery options for customers who need their product by specific dates or in time for special events like birthday gifts!
Tips To Reduce Cart Abandonment
There are many tips that businesses can use to help reduce the amount of cart abandonment on their websites. Let’s look at how to reduce shopping cart abandonment with ease.
Make Your Site Mobile-Friendly
One of the most important tips is to ensure that your website is mobile-friendly. According to Baymard Institute, 57% of all online shopping carts are abandoned on mobile devices. This is mainly because many mobile websites are not designed for a user’s convenience and instead are challenging to navigate.
Quick Checkout
Another way to reduce the number of abandoned carts is by ensuring that your checkout process is as quick and easy as possible. The longer it takes for a customer to checkout, the more likely they will abandon their purchase. You should also make sure that your payment options are flexible and include major credit cards and PayPal.
Reminder Emails
Another important tip is to ensure that you are regularly sending abandoned cart emails to your customers. These emails remind customers of the items they left in their cart and provide a link back to the checkout page. According to eCommerceBytes, 24% of all online purchases are made due to an abandoned cart email.
Ensure Security
Finally, make sure that your website is secure. Customers are increasingly concerned about the safety of their personal information and will abandon their purchases if they feel that their data is not safe. You can reassure customers by using a trust seal on your website or including a statement about your security measures on your checkout page.
How Can You Use Statistics To Reduce Cart Abandonment Rate
You can use statistics to reduce cart abandonment rate by looking at
- How long does it take for a customer to add an item to their cart?
- How long does it take for them to check out?
- How many items are in the customer's cart when they abandon it?
- How many customers are returning after abandoning their carts?
Businesses can use statistics to determine how effective their website is at retaining customers. By making changes based on statistics, companies can improve their website and increase profits by knowing how to reduce cart abandonment rate.
Add and Checkout Time Data
There are a few different ways to use statistics to reduce the cart abandonment rate. One way is to look at how long it takes for a customer to add an item to their cart and how long it takes to checkout.
If there is a large discrepancy between the two times, there are likely some issues with the checkout process causing customers to abandon their carts.
Number of Items in the Cart
Another way to use statistics is by looking at how many items are in a customer’s cart when they abandon it. If most customers are abandoning their carts when they have only added a few items, then it is likely that the checkout process is too complicated or there are not enough payment options.
Number of Returning Customer
Businesses can also use statistics to determine how many customers are returning to their website after they have abandoned their cart.
If most customers are not returning, businesses need to look at what is causing customers to abandon their carts and make changes. However, if most customers are returning, businesses need to focus on retaining them and figuring out why they abandon their carts.
Using statistics is an excellent way for businesses to improve their website and reduce their cart abandonment rate. By understanding where most customers are abandoning their carts, businesses can make the necessary changes to create a user-friendly website and retain customers.
Final Thoughts
Have you ever checked out an online store only to leave your cart behind?
It is quite frustrating, isn't it?
The average abandonment rate in America for e-commerce sites like Amazon and eBay is above 46%, meaning over 4 million people abandon their carts every day.
The good news: there's a lot we can do about this! And the tips to reduce cart abandonment will help you do so.
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!
