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The role of influencers in digital marketing is huge right now and is one of the best marketing strategies you can use today to grow your business. You will find many experts claiming it's the single-best method of marketing. Nowadays, it isn't easy to find successful brands that aren't integrating influencer marketing strategies into their overall marketing efforts.
It's a sure-fire way to reach your target audience in a uniquely authentic way. The benefits of influencer marketing may seem too good to be true, but in reality, there is no denying the enormous role it plays in the growth of a brand. According to one article from Oberlo, for every dollar a brand spends on influencer marketing, they make eighteen dollars.
Now, if you are looking at influencer marketing, then the odds are you've come across countless articles and videos that chronicle the impact of influencer marketing on brands. We aren't saying that all of it was wrong, but there is plenty of misinformation floating out there, and we want to help you find the right approach to create the perfect influencer marketing strategy. At Dropship USA, we specialize in providing dropshipping hopefuls comprehensive solutions to make their e-commerce dreams come true.
Our experience working with successful dropshippers gives us a unique insight into how to create a successful business. One of the most significant factors we've noticed is the role influencer marketing plays in their success. So we thought we should let you know all there is to learn about the benefits of influencer marketing and other important factors about it. In the following passages, you will find all the most important things that you need to know about influencer marketing. So without further delay, let's check it out!
What Is Influencer Marketing?
If you are confused about influencer marketing, then you've come to the right place. Influencer marketing is a marketing tool where a social media influencer works with a brand to promote its products. It usually involves the influencer making brand mentions and endorsements to help improve brand recognition.
In return, the brand compensates them with cash or with free products or other rewards. Now, that's a simplistic idea of the marketing tool, and there is a lot to unpack here. So first, let's start by understanding who are social media influencers. Well, a social media influencer is a person who gained credibility in a particular niche.
There is a wide range of social media influencers in the marketing sphere. From YouTube influencer marketing, Instagram influencer marketing, to other social media platforms. The term "influencer" is short for social media influencers, and they have a dedicated following who value their opinions and tastes or who enjoy watching their lifestyle. That means they hold some sort of influence over their followers' buying habits. Hence the term influencer marketing.
Social media influencers can influence specific buying decisions based on their authority and reputation. That's because followers consider them more like friends than a paid-endorser or an advertiser. Social media influencers capitalize on their online presence on different platforms to partner with brands they endorse and create content catered to changing people's perceptions of those businesses.
The Rise Of Influencer Marketing In Digital Marketing
The rise of influencer marketing is a recent phenomenon. Before, influencer marketing strategies were considered a fad in digital marketing, and nowadays, it's a must for any brand looking to make a name for themselves and generate sustainable revenue. Influencer marketing started its journey when social media began replacing traditional media outlets.
People on social media didn't just follow traditional celebrities anymore, and they started to follow social media users who had enjoyable content. With social media influencers becoming a type of celebrity themselves, they started to gain a considerable amount of influence. That's when it started to become a sought-after occupation in its own right, giving rise to well-curated Instagram feeds and picture-perfect Instagram Stories.
It has become such a big phenomenon that one survey revealed that 49% of customers said that they rely on influencers for product recommendations. Another survey revealed that 74% of people relied on social media to make purchasing decisions, and the people who make their decisions on social media usually rely on influencers.
Another survey conducted by Fullscreen and Shareablee revealed that 42% of people who saw influencer advertising ended up trying a product or service recommended by an influencer. The rise of social media facilitated the importance of influencers as people are now consuming a large proportion of influencer content each day. That makes social media influencers one of the most significant factors when it comes to building a brand.
Another fantastic benefit of influencer marketing is the engagement you get on your own social channels, which can lead even to monetize your Instagram page, making it one of the best options to grow a brand. So now that you know how influencer marketing became so important let's check out the different types of influencer marketing you can utilize.
What Are The Types Of Influencer Marketing?
Influencer marketing is a versatile marketing tool, and it can be done in all kinds of ways. The main idea is to get an influencer to share your product or service with their audience. With so many influencers having plenty of followers on different social platforms, there are many ways to make that happen. Here are some of the most common types of influencer marketing out there.
Sponsored content is one of the most common types of influencer marketing. It's a post that contains an advertisement for a product or service. You can say that it's a new type of celebrity endorsement for the digital age. On the other hand, you can consider it a hybrid of old and new marketing techniques. The content is posted on the influencer's social media accounts, and there's usually a call to action that invites their followers to purchase the product.
Usually, influencers post content that they are using the product or service in question. This type of personal anecdote works perfectly because it provides credibility and creates trust between the influencer and their audience. Another popular form of sponsored content that's becoming popular is the Instagram shoutout. However, it's usually a "one-off" strategy, but it can draw much attention to your brand. Besides, shoutouts are a breeze to arrange with influencers making it a viable option as an influencer marketing tool.
Discounts & Affiliate Links
People love discounts, and influencer-based discounts can be a powerful tool for your business. You can easily track these discounts using affiliate or referral links. Even if influencers aren't using discounts, they can still use referral links to track and analyze the campaign. Discounts used in tandem with sponsored content are often one of the hallmarks of a great influencer marketing strategy.
Contests & Giveaways
Who doesn't love free stuff? And it is especially true when it comes to the audiences of influencers. It can be hugely beneficial for your brand as the influencers only offer products that their followers are highly interested in. Curating an influencer contest and giveaways are known to garner a lot of attention and can attract thousands if not hundreds of thousands of people to your brand.
Posting Influencer Content
Usually, with influencer marketing, the influencer posts the sponsored content but this influencer marketing technique flips it over its head completely. When influencers post on your channels, they usually bring tons of traffic to your social media outlets. Now, there are two ways it can happen. It can either be a single post or a "takeover" where the influencer has access to a brand's social media channels, and the takeover usually lasts a day.
Now, if an influencer loves your brand and is a fantastic fit for your brand, then making them your brand ambassador looks like the next logical step. A brand ambassador, as you know, is someone who works with your brand for an extended period of time. This type of influencer marketing has plenty of benefits because it's a form of long-term influencer marketing, unlike the other short-term influencer marketing strategies listed here.
What Are The Benefits Of Influencer Marketing?
Influencer marketing is a vital part of digital marketing and can do wonders for your brand. It breaks down many of the barriers that were previously impenetrable and are helping brands achieve previously impossible things. At the end of the day, the biggest benefit of influencer marketing is to drive more sales. However, that's not all it can do for you. Here are some of the other benefits that influencer marketing can provide your brand.
As we said earlier, increased sales are the biggest benefit that comes from influencer marketing. You can look at influencer marketing statistics to find out how impactful it can be for you. As we stated earlier, you can earn about 18 dollars for every 1 dollar spent on influencer marketing. However, there are many brands for which the numbers are much higher. However, the exact figure depends on how much you bank on influencer marketing and how successful your campaigns are. But there is no denying that the ROI is sky-high.
Regardless of what type of business you are in, you will need social proof to ensure success. Social proof will help you find what your audience finds interesting. You can utilize influencer marketing to magnify the effect of social proof, as followers will trust influencers' opinions more than most other people. It is one of the most potent forms of social proof and has been proven to work with nearly any product in any niche.
Now, social proof doesn't always depend on the number of followers you have. There are influencers who are known as micro-influencers and nano-influencers, who don't have a big following but often have high levels of social proof. So, whenever you are thinking about creating an influencer marketing strategy, think about gaining social proof for your brand.
Connecting Directly With The Audience
We all know that the first step to selling products is first to present them to the audience. However, it's not the easiest thing to do. Now, the benefit of influencer marketing is that it places your message right in front of your customers on a platform that they use every day. Plus, it's also much better than traditional social media advertising. Why? Well, the people who follow influencers in your niche are the same people you're trying to target.
It's completely organic, and people are more receptive to it, ensuring a greater success rate. Trust us, and there is nothing better than getting your products in front of your specific target audience with a glowing recommendation from an influencer. And that's why it's one of the cornerstones of digital marketing nowadays.
Importance Of Online Influencers
Influencer marketing is a mix of old and new marketing methods, which makes it such a vital part of the marketing landscape right now. Influencers have taken the celebrity endorsement and updated it for the present day. Now, not all influencers are super famous. There are many who are just regular people with a large following, and it's one of the biggest reasons why influencers are so important. That's because Influencers are relatable people with relatable lives, unlike many celebrities who lead alienated lives and can often seem distant.
Influencers usually get very personal with their followers, and that instills a sense of friendship by engaging their followers in comments and even in their content. Interaction like this creates a positive, long-term rapport between influencers and their followers, and in turn, the followers trust influencers more over time. As you can see, Influencers fill an essential space by bridging the gap between celebrities and everyday people. That is one of the biggest reasons why brands look for social media influencers to partner up with.
Create The Right Approach
So there you go. These are the most important things you needed to know about influencer marketing. As you can see, the role and benefits of influencer marketing are immense and are now essential if you want your brand to grow. So make sure you check out the benefits, do your research and then partner up with influencers to build a sustainable brand. Now, one thing to remember is that influencers usually do a little bit of quality check on their own. Many won't work with companies if they think you are not suitable for their followers. One of the best ways to ensure that is by having a beautiful website for your business, and that's where Dropship USA comes in.
We will deliver you highly optimized, beautiful-looking websites that are focused on generating organic traffic and sustainable growth. So if you want the best quality website for your dropshipping operation and impress some influencers, then please contact us, and we will help you out. Also, if you have other questions regarding social media influencers and influencer marketing, then please drop them in the comments below or hit us up on our socials, and we will answer them all for you. And with that being said, that's about all we have for you today. We will come back with something new for you soon. Until then, see ya!
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!