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People love their pets, and there is a lot you need to take care of them. Whether it's dogs, cats, or fishes, there are many things your pets will need to ensure they are happy. Because of this, there is a vast industry geared towards pets.
It's a multibillion-dollar industry with very high demands and a wide variety of specialties you can focus on. You can sell pet supplies from home through dropshipping solutions. It is the perfect home-based business that you can manage easily.
All you need to do is coordinate with vendors, create a website, and you can start selling pet products online. We here at DropshipUS work with different dropshippers and provide them with websites geared towards generating sales.
With our expertise, we have helped out many dropshippers who run a home-based pet supply business. We know all there is know about making a pet supply business successful, and there are four aspects you have to manage. So we decided to let you know what you can do to make your home-based pet supply business a success.
Utilize Facebook & Instagram
So the first step of any successful business is to create a buzz and an audience for your products. One of the best ways to generate interest and build an audience is to utilize popular social media platforms like Facebook & Instagram. If you are selling pet supplies from home, you can attract pet owners through social media marketing.
Once you have a Facebook page and Instagram account, you have to make sure you populate the social media sphere with funny and adorable pet photos and videos. These posts will help you attract pet owners and generate sales for your online pet supplies store. Successful online pet supplies businesses post quality content regularly, and you have to do the same if you want to succeed.
If you think you can't create many quality posts, then you can curate some from other successful pet supplies stores. Remember to give credit to the original content creators if you are curating it because it will harm your brand identity if you don't.
Posting on Facebook and Instagram requires you to give a lot of effort and time in coming up with post ideas. However, you can work with social media specialists or utilize innovative tools like Canva to create social media posts.
In-Depth Competitor Research
Whenever you are thinking about starting a business, competitor research becomes vital if you want to succeed. Remember that there are plenty of different businesses that are selling pet products online. When you are conducting thorough competitor research, you will find out what you need to do to generate plenty of sales.
You can find out who you will be competing with if you conduct a simple Google search. Choose the pet suppliers you can compete with and start analyzing their patterns and monitor their online activity. You have to make sure you check out all the different aspects of the business. Check out their social media channels, blog content, user reviews.
Now, you don't have to go through everything one by one. You can use fantastic tools, like SEMRush, which has a competitor overview tool that you can use to check out their business. All you need to do is copy and paste the competitor URL in the SEMRush competitor overview tool, and you will get all the information you need.
The best part is that most of the feature is free. So it will be perfect for a home-based pet supplies business with a tight budget. Once you have the competitor data, you will find out what they are doing to generate sales and what type of content they are putting out to attract traffic. Competitor research will help you create a lot of new strategies.
The more you know, the better it is for you. So try knowing everything like the competitors' target market, audience demographics, content strategy, and traffic sources. Knowing whom to target is crucial in any business strategy, and for that, you need to know which demographic spends how much.
Here is a list of the amounts pet owners spend according to their age groups for you to get on your way to creating a successful targeting strategy:
- Ages: 18-24: $173.67/month
- Ages: 25-34: $141.50/month
- Ages: 35-44: $107.85/month
- Ages: 45-54: $102.99/month
- Ages: 55 and up: $80.43/month
- Ages: 14-17: $73/month
So as you can see, millennials are the ones who spend the most on their pets. Use this data and cross-check it with the competitor research you have gathered to find out how you can better optimize your marketing strategy.
Finding The Perfect Products To Sell
As a home-based pet supply business, you have to find out which products you can sell easily to generate quick revenue. From pet foods, treats, toys, grooming products to medicine, collars, and accessories, there are many things you can sell from your home. So you need to know which products you can start selling right away, and for that, you need to gather some industry data.
Remember you have to start small with only one or two products at first, and then when you find moderate success, you can build on your success and expand to other products. To find what products you can sell, you can go to Amazon Pet Supplies and find out what the best-sellers are to identify what pet products you can sell online.
You can also use Google Trends to see which pet products are searching for. When selling pet products online, many things can go wrong. You can have shipping delays, product quality issues, pricing issues, and many other problems that can hamper your bottom line. Make sure you choose something that won't put much of a dent if there is an issue, and you have to refund payments.
Try selling pet products that you can buy in bulk, like dry pet foods. Buying in bulk will enable you to get a wholesaler rate, bringing down your costs a lot. So look into that when trying to find the perfect pet product to sell from your home. When choosing products to sell, there are a few criteria you need to ensure to select the right product. The requirements you have to check are:
Choose A Product That Triggers Impulse Buyers: Remember, you are working with online buyers. They won't usually buy10kgs of dog food while casually strolling through Facebook, but they might buy a 10 dollar chew toy that they find cute.
Choose The Right Size & Price Of The Product: When starting to sell pet products from your home, you should think about the size and price. Make sure you start with small and low-cost products to ensure that shipping isn't that big of a hassle. When you choose small products, the entire order cost should come about 20 to 50 dollars. This price point is perfect for people to buy without second-guessing their decision.
Checking Reviews: When choosing a product, make sure you check out the customer reviews. When you do that, you will understand all the customer pain points to create resonating ad copies and generate high sales numbers.
Now, as a home-based pet supplies operation, the best thing you can do is start dropshipping. That will clear away any headache you may have with inventory and shipping. There are plenty of dropshipping suppliers who will help you create a successful business. Check out suppliers like AliExpress, SaleHoo, Worldwide Brands, and Wholesale Central to see if they are the perfect suppliers for your online pet supplies store.
Creating The Perfect Online Store
Since you are dropshipping all the pet supplies from your home to your customers, you have to ensure you have the perfect place for your customers to visit. One of the first things you have to make sure there are an engaging website and multiple sales funnels that promote and sell products all over the internet.
We here at DropshipUSA provide fantastic website solutions that work for you and generate a lot of user engagement. The first step in creating the perfect website is to choose the right theme. You have to understand what your website to convey. Do you want to be friendly, playful, or authoritative? All that depends on the type of audience you are targeting.
Select the right colors, fonts, and tone for the site because that will be the most prominent aspect of your brand's identity. The DropshipUS developers can help you out there, so feel free to get in touch if you want a dropshipping site that generates much business. The next step for your business after the site is to set the right price for your product.
Remember, the worst mistake you can make as a home-based pet supply business is to overprice or underprice your products. Do ample research and find out which price point is optimum for your operation for generating maximum revenue. Additionally, you can create Amazon and eBay stores and start selling from there to have multiple sales funnel for your business.
A Recipe For Success
So there you go, that concludes the DropshipUS simple guide to selling pet products online. You can quickly start a successful online business for pet supplies. So follow everything correctly, and you will be well on your way to success. Remember, since you are dropshipping pet supplies from home, you should have a comprehensive marketing plan to attract pet owners to your store.
And with that being said, we are at the end of our guide now. If you have any queries about dropshipping, then feel free to drop them in the comments below or hit us up on our socials. So that's about all there is to it. We will come back with something new for you soon. Until then, see ya!
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!