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So you want to run a successful e-commerce store and looking for ways to optimize it for sustainable growth? Are you looking for ways to have your conversion rate go through the roof and bring in thousands of people to your site? Well, for that, you need to know how to market your e-commerce store. If you know the best practices and tips for e-commerce campaign optimization, you will easily be able to bring in sales from day one.
At Dropship USA, we work with hopeful dropshipping entrepreneurs and provide them with highly optimized websites that focus on sustainable growth. Our experience working in the e-commerce industry means we know all about marketing your e-commerce store, and that’s what we will talk about here.
We’ve created this easy guide filled with e-commerce store campaign tips and best practices that will give you the best chance of converting your traffic into buyers. Hopefully, you will find it easy to optimize your site to increase conversions and generate traffic by the end. So without further delay, let’s check them out!
The Prep
Now, simply sending traffic to your e-commerce store won’t get you anywhere. You need to make sure you have the highest of chances of converting each visitor into a buyer. Remember, you are not the only one selling the product, and many other retailers are selling the same thing as you.
Also, on average, an online shopper will visit before deciding on where to purchase from. So how do you get the visitors to convert into paying customers? Well, there are two main factors, and those are the things we will discuss here in the following passages. So without any more delay, let’s check them out!
The Content
The first thing you need to do is add a price guarantee page visible to everyone visiting the website. That way, the visitors on your side will feel safe buying from you right now instead of researching other potential stores.
Another essential aspect is shipping and returns. Make sure you create a simple but straightforward, Shipping & Returns Page that leaves little to no room for customer assumptions. Your shipping and returns page should address the following questions:
- When will the customer be charged?
- How soon will the items ship?
- Will they receive a tracking number?
- What to do if they want updates?
- What happens if the item arrives damaged? and
- What happens if they do not like it?
These are the most critical questions that every online shopper wants to know the answers to before placing an order. So make sure you clearly lay it out for them on the shipping and returns page. If you can do that, they will put orders in without consulting you or checking out your competitors.
The next thing is the “About Us” page. Customers want to know whom they are buying the products from, so make sure you have a clear and professional About Us page. Now, if you’ve ever researched marketing e-commerce stores or e-commerce campaign tips, then you know that everyone talks about creating urgency.
Whenever you have a visitor on your site, your primary objective is to ensure they don’t leave without ordering. The job is to make sure you convert visitors into paying customers, and the best way to do it is by issuing discounts. Now, to create urgency, you have to make sure you put a timer on it. Meaning you create urgency by giving limited-time offers.
Conversion & Buyers
Once the content is in place, the next step will be to focus on traffic and customers. A comprehensive content marketing strategy is best for long-term growth, but if you want instant traffic, you have to go into paid ads. You can incorporate a wide range of tools and techniques for e-commerce stores when it comes to traffic. But we do not recommend spending tens of thousands of dollars on paid advertising when starting out.
The choices are endless, from shopping comparison engines to buying ad spots on related Blogs and spending a few thousand per month to posting thousands of Craigslist ads posted in all major US cities promoting your site. However, you won’t know if they work for you unless you track your spending and marketing efforts.
When you track your marketing efforts, you will see where you are spending money the most and which channels are most profitable for you to drive sales. So whenever you are marketing your e-commerce store, make sure to set up Google Analytics for eCommerce. Once the script is installed, it will track and show you everything from the revenue amount and the referral source for sale.
The value of Google Analytics is that it will show you where you don’t need to spend money. Meaning you can cut down heavily on needless spending and only spend where you can gain profit. In the following passages, we will talk about traffic driving tips and best practices that you can incorporate to increase conversion and sales. So let’s check them out!
SEO
Now, SEO is an integral part of marketing your e-commerce store, but you shouldn’t invest too heavily in hopes of driving droves of people in. There will be plenty of agencies who will say that you need to spend thousands of dollars to get your store functioning properly. They will weave tales of ranking number 1 on Google but remember, SEO is a gradual process, so you should take your time to assess things and then gradually build towards ranking high.
Google Shopping
You ask any successful e-commerce store owner, and they will tell you that the best channels where they get the most conversion out of are Google Shopping. Until 2012, Google Shopping was free for merchants. But there is a PPC model as well now, which can be tricky to navigate. However, the best part of Google Shopping’s PPC model is that you can set bids as low as .01 cents per click and still receive much traffic from it with a reasonably small budget.
Another great thing about Google Shopping is that the ads appear at the top of page one. Now, this means you can start appearing on the first page from day one with a small marketing budget, and that can be highly beneficial for you. You can even use the RetailTower App in Shopify App Store to submit your products to Google Shopping.
TheFind.com
TheFind.com is a search comparison tool like Google Shopping, but it’s free to list your products. You can even use the Retail Tower app that we mentioned earlier to submit your product feed daily and expect a healthy return of traffic from there. Now, the traffic you will get from it will be lower than what you get from Google Shopping, but you will get traffic, and as you know, traffic converts to sales.
Amazon Product Ads
You ask any e-commerce store owner or digital marketer about conversion, and they will say that Amazon always has excellent conversion numbers. Now, that’s mostly down to the fact that traffic in Amazon tends to be buyers and not browsers.
So, if they click on your ad and see what they like, then the odds are they will buy it from you. The ads are shown on related Amazon product pages to drive traffic to your store. You can also use third-party tools to control your product data feed.
Creating The Perfect E-Commerce Store
So there you go, those are all of the traffic generation methods within this guide. As you can see, it’s really simple, marketing your e-commerce store. But keep in mind that people will abandon or get the wrong idea about your store if you don’t have the right platform.
So along with knowing how to market your e-commerce store, you have to have a perfectly optimized website to ensure conversion. That’s where Dropship USA comes in. We specialize in creating highly optimized e-commerce stores for dropshippers from all over the US. So if you need a website that converts, feel free to get in touch, and our developers will help you out.
Also, if you have any questions regarding the marketing campaign tips and best practices we listed for your e-commerce store, drop them in the comments below or hit us up on our socials, and we will help you out. And with that being said, that’s about all we have for you today. We will come back with something new for you soon. Until then, see ya!
Don't forget, you can get a fully automated USA based dropship website, built for you, in whatever niche you want, in 72 hours or less. Go to https://learn.dropshipusa.io/webclass to register for our free webinar that will teach you our secret dropship model, and how you can get it built for you in only 3 days!
