Instagram updated its algorithm recently, and understanding the new Instagram algorithm is imperative if you want to succeed as a business because of its high engagement rates. The news of Instagram choosing not to show any more likes shook many companies' world as many thought it wouldn't matter anymore. However, getting likes on Instagram is still as relevant today as it was when it began, if not more so.
If you are wondering about how to get more likes on Instagram after hearing about it, then you've come to the right place. We here at Dropship US work with dropshippers across the US and provide them with the perfect dropshipping platform. Our close proximity to businesses that need a solid social media following has given us a unique perspective on Instagram, and that's what we will talk about here.
Hopefully, by the time we finish, you will be able to get Instagram likes without a hitch. But before we talk about ways you can get more Instagram likes, let's talk about two essential things you need to do before going forward.
- You need to minimize and moderate your ad spend on Instagram.
- Understand your target audience and create posts that they will engage with.
Once you understand and master these two things, you will need to make sure your posts work. Here in the following passages, you will find some ways you can ensure you get Instagram likes. So let's begin!
Posting Incredible Photos
Remember, photography first is an art form and then a marketing too. However, with our Instagram posts, we tend to forget that. You have to understand that Instagram is an image-based social media platform, and if you want to make it here, there isn't any space for "good enough" shots. It's time to take a photography course to upgrade your skill and allot some budget to upgrade your equipment. If needs be, then work with a professional photographer, but if you want to get more likes on Instagram, you need to upgrade your photography game.
Utilize The Right Hashtags For Your Posts
One of the ways to get new likes and increase reach on Instagram is by utilizing hashtags. Hashtags are more influential on Instagram than most other social media platforms. So make sure you choose the right ones for your posts. Here are some pointers for you to consider:
- Be in the middle. Don't be too broad or too niche in your hashtag selection.
- Use the right amount of hashtags for your posts. Usually, 9 is the magic number!
- Put your hashtags in the right place, like in the comments.
- Create a branded hashtag.
Remember, you don't want to seem desperate. Your audience will know when you seem desperate and when you are savvy. It would be best to use a deft touch when selecting and using hashtags for your Instagram posts.
Hashtags On Stories & Bios
Stories and bios are fantastic tools you can use to generate more reach on Instagram. While stories and bios aren't directly responsible for likes, they develop new audiences, so carefully placing hashtags is an innovative way for you to reach new people. You can even go "pro mode" and hide your hashtags in your story.
Understand The Instagram Audience
You've done ample marketing research and have a complete understanding of your target audience, but did you ever research your Instagram audience? That's where most businesses fall short. In order to find success on Instagram, you need to understand your audience here, so make sure you or your team conducts thorough research on Instagram audiences.
Tag people & Brands But Not At Random
The old saying of "you get what you give" is very much true when it comes to getting likes and reach on Instagram. Because of this, you need to tag collaborators, new acquaintances,s or your childhood heroes on your posts and stories. Remember, the goal is to highlight how much you value them, so tagging people randomly isn't the right way to get more likes on Instagram. Make sure you tag people on your posts only when relevant.
Up Your Caption Game
It's a no-brainer that you need captivating captions to generate user interest. However, what most brands struggle with is finding the right sort of approach for the captions. Remember, shorter isn't better. Depending on your circumstances, you may have to utilize all of the 2200 words in your caption. However, once you gain some traction, you may post with a few lines and garner likes.
Geotagging Your Location
Remember geotagging is more than just you letting you know where you are doing something. It surmounts to people discovering your posts. If you have a physical location, its importance is even more because it lets your audience know where and how to find you. Along with that, you will be able better to build your community around regulars and potential regulars. So make sure your physical coordinates are correct so that you appear on maps.
Consistent Flow Of Posts
The right Instagram profile can make your brand, and the wrong one can destroy it. As a brand, you wouldn't want to pester your audience, nor do you want them to feel ghosted. You need to keep a constant stream of posts flowing on your account. Now, we're not saying that you drop everything in the middle and post two times a day. We are saying you need to be smart about your posts. Use a content calendar and use a social media management tool to ensure consistency in posting. This way, you can allow a few hours a month to assemble and align your posts and then relax the entire month.
Tap Into The Right Rush Hour
Like everything, there are times when Instagram is at its busiest. For different sorts of people, it is at different times, and that goes for your target audience as well. Remember, even though the Instagram feed isn't a chronological place, it does favor recency. So knowing when your audience will be online plays a vital part in getting Instagram likes. Look at your analytics report and see when people are coming online, and you will be set.
"Like To Win" Contests
Even though contests take a little bit of preparation, it is a surefire way to generate a considerable amount of engagement. Create a like-to-win contest and give the audience a chance to win something desirable. Make sure that the prize you give out attracts real fans and not opportunists to ensure sustainable growth. Remember that efficiency and innovation are crucial to running a successful "like-to-wing" contest if you want to get more likes on Instagram than usual.
Diligence Is Key
So there you go, that's all you need to know to understand Instagram's new algorithm and how to get more likes. Hopefully, by now, you already know what you have to do to make things pop and get more Instagram likes. Remember diligence is key to making your Instagram efforts a success.
However, that all means nothing if you don't have the right platform for your business. That's where Dropship USA can help you out. If you are a dropshipper who needs the perfect site to grow sustainably, then our expertise is what you need. Feel free to drop your take on how to get more likes on Instagram or hit us up on our socials if you see any new developments. We love to hear from you, and we await your response. And that's about it for now. We will come back with something new for you soon. Until then, see ya!